Video film was assessed as highly effective by the 85% of the respondents. As far as charts were concerned, these were appreciated by 74.25% of the respondents as highly effective. Booklets were perceived to be highly effective by 83.70% of the respondents on all the parameters of measurements of levels of effectiveness. The results revealed that pamphlets were adjudged to be highly effective by 85.78% of the respondents on all the parameters. Charts were evaluated on visual assessment and compatibility, whereas video film was evaluated for audio assessment, visual assessment and compatibility. The parameters used for assessment of pamphlets and booklets were title and body text. Levels of effectiveness were assessed as low, medium and high. The results revealed that all the communication tools (pamphlets, booklets, charts and video film) were evaluated to be most appropriate in all the sub sections of each communication tool. and not appropriate scores as 3, 2 and 1, respectively. The present study involves the collection of various communication tools which are developed by the Department of Agriculture to disseminate the agricultural technology among the farmers and to make analysis of these tools whether these are effectively treated or not.These were evaluated with the help of well structured evaluation performa on the basis of most appropriate, somewhat appropriate.
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